Global Topics

Europe is the area of the world where many of the most powerful soccer nations are located. Among these teams Spain is considered to be among the greatest of the world's pro-leagues. In July 2006 Kyocera Mita concluded an advertising sponsorship contract with the famous Madrid club team, Atlético de Madrid. This club is known for its more than two million enthusiastic fans. Established in 1903, it has won the Spain League nine times, the European Cup, as well as the International Championship. We hope to see them win the domestic title as well as rank first in international competition. At present, in addition to players' uniforms, the Kyocera logo is used on practice uniforms, on the playing field, on the website and in club magazines.

Every day from 6:00 pm, the gold colored outer wall of the 38 story Aurora Building in Shanghai, China from the 19^th to 34^th stories are used as an LED display, showing a 20 second animation. Since its start in April of 2004, it has reverberated widely as having become "Shanghai's new scenery". In February of 2005, it was awarded recognition in Peking by the Guinness Book of World Records for being the world's largest LED display, at 3,591 square meters. This giant, 63 meter tall, 57 meter wide LED screen is contributing greatly to increasing name recognition in China.

As part of our activities to contribute to society, we donated to Mie Prefecture the money necessary to purchase a manuscript of extreme cultural significance. The "Suketsunebon Saiku Nyogoshu" is a collection of poetry recited by Emperor Murakami's queen, Yoshiko. The manuscript was written in the Kamakura period by Fujiwara no Suketsune, a direct descendent of Fujiwara no Teika. One volume of this manuscript was missing and was not designated an Important Cultural Asset, but through the investigation of the Saiku Historical Museum the lost volume was located. The manuscript, being approximately 770 years old, is severely deteriorated and cannot be displayed. A copy was made which is part of the permanent exhibition at the Saiku Historical Museum.

Over the course of nine weeks, 18 mountains were scaled from Norway's North Cape to South Africa's South Cape. In various regions HIV/AIDS campaigns were conducted as the mountain climbing expedition CAPE2CAPE, aimed at spreading the elimination of HIV/AIDS throughout the world. Kyocera Mita Germany, and financial support for this team as well as providing a color printer for printing the relevant documents, this project supports the various aspects of our subsidiaries in Europe and has been at the root did.

Kyocera Mita America received the Technologies and Commodities Category Award at the 2008 Evergreen Awards. The Evergreen Awards were established in 1998 by the United States Government's General Services Administration (GSA) Integrated Workplace Acquisition Center (IWAC). These awards are given to companies that are good models to other companies, in recognition of proactive engagement in enterprise activities designed to reduce waste and recycle in consideration of the environment. This is the second time Kyocera Mita has won this award, the first being in 2005. We also won the 2008 Industry Green Contractor EIP Award (Excellence in Partnership Award). This award recognizes companies that provide products that are kind to the environment, and have contributed most to the environment in the areas of manufacturing process and business management. It is said that the Industry Green Contractor Award is the most competitive category of EIP awards.

Recognizing the technology of the ECOSYS printer and our efforts towards resolving environmental issues, Kyocera Mita was elected the Environmental Company of the Year at the Microscope Awards for Channel Excellence (ACE). In addition to our efforts in regard to environmental issues, we were also deemed to have made achievements that set a good example to other companies; an evaluation that was connected to our receiving this award.

In November of 2008, cleaning activities were conducted under the name of "The Big Cleaning Day". As a part of fulfilling our societal responsibilities under ISO14001, the area around the office and the park were cleaned. The waste materials gathered by these cleaning activities were properly

In February 2009, "Business Clean Up Australia" (a business-oriented volunteer cleaning effort held yearly across Australia) was held. Twelve employees below the president participated as volunteers. Activities included the cleaning of weeds and removal of garbage at Chowder Bay National Park, and the planting of native Australian flora.